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again, we are talking about consumer action at the pumps. Once that gas is in the tank in the ground, it has to sell, which means you and I have to buy it. If you and I go to Conoco instead, that tank takes that much longer to empty. Retailers do not suck slow selling gas out of ground tanks and sell it to other stations. Why would other retailers purchase gas from Exxon when they are making good money off their current wholesaler? Not to mention getting extra business from anti-exxon types. As the consumer you are cutting into the revenues that exxon gets from its franchise owners. You are interfering at the retail level. The franchise owners are buying less gas from wholesalers because they are selling at a slower rate, therefore they have less revenue for exxon to take their cut from. (When you own a gas station you are paying exxon a "cut" to have their sign , amongst other things, at your station) This is such a simple concept, if it seems so hard for you guys to understand, maybe we shouldnt be so shocked at how things have gotten this way.

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